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Ansira Recognized as a Leader in the Through Channel Marketing Automation (TCMA) Space

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April 25, 2018

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The Forrester Wave™ reports are one of the most respected industry benchmarks in the world. Compiled by renowned analysts from Forrester Research, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report shows how each provider measures up and helps B2B marketing professionals make the right choice.

“Ansira is a good fit for customers looking for a deeply skilled consulting and creative team as well as local media buying expertise.”

 This year, Ansira was named a leader in the TCMA Wave evaluation, and cited that the company delivers strong co-op, compliance, and market development fund functionality to the TCMA market.

 “Ansira leverages 100 years of deep experience in local marketing. Ansira delivers strong co-op, compliance, and MDF functionality to the TCMA market. It supports local online marketing, media, print on demand, ad builder, and digital/physical asset management. As one of the first movers in the category and among the largest vendors, Ansira received good feedback on its functionality across the TCMA platform, with specific strengths in the retail, consumer packaged goods (CPG), and automotive industries. “

 

The World of TCMA

From web content syndication and online advertising to traditional print and broadcasting, the number of channels and tools that fall under the TCMA category are as vast as marketing is itself. The Forrester report stated that Ansira supports local online marketing, media, print on demand, ad builder, and digital/ physical asset management. The report went on to state that Ansira received good feedback on its functionality across the TCMA platform, with specific strengths in the retail, consumer packaged goods, and automotive industries.

Read more about Ansira’s recognition as a leader in TCMA in The Forrester Wave™: Through-Channel Marketing Automation Platforms.

 

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