News

Apple's New Operating System Will Kill The Cookie (and That's OK)

Ansira shares insight in Ad Age opinion article

December 1, 2017

Have you heard about iOS 11’s new ITP feature? It blocks the use of third-party data after 24 hours, essentially killing ongoing retargeting. Learn about the update’s pros and cons from Ansira’s VP of Marketing Technology, Shaun Parnell.

Read the full article at Ad Age.