Thinking & Doing

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Insights

4 Ways to Better Connect With Hispanic Consumers

There is $1.4 trillion in spending power at stake

Insights

The New Role of Tech Channel Partners

Resellers must be properly trained on new technologies and take a more consultative approach with clients

Insights

Want to Boost In-Store Purchases? Get Your Local Listings in Order.

Local searches should yield relevant information that makes consumers want to buy what you’re selling before they step foot in the store

Insights

9 Trends for 2019 That QSR Brands Can’t Ignore

To stay competitive, QSRs must close the gap between what they serve and what customers expect

Insights

3 Ways Automotive Brands Cause Customers to Hit the Brakes

Speed past these online mistakes for a frictionless user experience

Insights

How to Power Up Your Sales Force

Arm your front line with the right technology and content and watch the sales roll in

Insights

Why Every Brand Must Be an Experience-driven Business

Forget price or quality. Customer experience is the best brand differentiator.

Insights

5 Loyalty Program Challenges — and How to Overcome Them

Rev up your loyalty program and keep customers coming back

Insights

The Urgency of Multicultural Marketing

Multicultural groups represent $4.3 trillion in consumer buying power. Welcome to the new super consumers.