Thinking & Doing

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Insights

12 Reasons Why Your Content Marketing Is Doomed to Fail

You know you need content as part of your marketing strategy. Just don’t do these things.

Insights

What Channel Partners Should Ask Their National Brand

To maximize local marketing efforts, channel partners need to speak up

Insights

Is Your Email Marketing Annoying Customers?

Follow these tips to optimize email deliverability — and steer clear of spam

Insights

An SEO Content Checklist for Mastering Your Marketing Messages

Follow these SEO best practices to make the greatest impact

Insights

6 Metrics for Measuring Loyalty Program Success

Refining your loyalty program based on data-driven insight is the fastest path to ROI

Insights

Customer Experience or Human Experience: What’s More Important in Marketing?

Brands that treat customers as people and cultivate the human experience may be best positioned for long-term loyalty

Insights

Content Audit: The Content Marketer’s Best Friend

This comprehensive review informs the brand’s content marketing strategy for optimal results

Insights

3 Different Approaches to Co-op Advertising

A look at the best practices designed to ensure smart spending

Insights

Blockchain Startups Offer Promise for the Marketing Industry

New companies are emerging, but will they be around for the long term?