Thinking & Doing

red gradient

Insights

How to Power Up Your Sales Force

Arm your front line with the right technology and content and watch the sales roll in

Insights

Why Every Brand Must Be an Experience-driven Business

Forget price or quality. Customer experience is the best brand differentiator.

Insights

5 Loyalty Program Challenges — And How To Overcome Them

Rev up your loyalty program and keep customers coming back

Insights

The Urgency of Multicultural Marketing

Multicultural groups represent $4.3 trillion in consumer buying power. Welcome to the new super consumers.

Insights

The Modern Approach to Captivating Customers

Revamp your brand-to-local marketing strategy to engage customers for the long term

Insights

How to Solve 6 Common Channel Partner Marketing Challenges

Marketing automation technology helps brands streamline advertising and promotion at the local level

Insights

12 Reasons Why Your Content Marketing Is Doomed to Fail

You know you need content as part of your marketing strategy. Just don’t do these things.

Insights

What Channel Partners Should Ask Their National Brand

To maximize local marketing efforts, channel partners need to speak up

Insights

Is Your Email Marketing Annoying Customers?

Follow these tips to optimize email deliverability — and steer clear of spam