Thinking & Doing

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Insights

The Marketer Wears Another Hat

The marketer’s role is changing to include accountability for the bottom line

Insights

Stay in Tune With Customers Through Smart Omni-Channel Orchestration

Marketing takes an omni-channel approach to influence customers in the buying moment

Insights

The 7 Biggest Mistakes Brands Make with Social Media

Leveraging social platforms to engage customers is mega important—but only when it’s done correctly

Insights

5 Steps to a Successful Data-Driven Marketing Strategy

A comprehensive approach to data analysis empowers brands to know their customers — and accurately market to them

Insights

You Want the Real Truth About Your Customers? Look at the Transactional Data.

Market research can be deceiving. Buying behavior isn’t.

Insights

Instagram vs. YouTube: The Ongoing Battle for Video Dominance

The rivalry between the two social networks heats up as Instagram pushes video limits

Insights

8 Best Practices for Improving the Email User Experience

Email is here to stay. Marketers need to make theirs memorable — and user-friendly.

Insights

What GDPR Means for Brands

Data collection doesn’t change. Making sure users are okay with it does.

Insights

5 Ways to Boost Local Marketing Efforts with Google Posts

This tool can drive engagement, awareness, store visits, and sales — and it’s free