Thinking & Doing

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Dominating Email Deliverability

Best practices for optimal inbox placement and engagement

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The Benefits of Bots

Leveraging technology to improve marketing performance

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Technology Spotlight: Beacons

An emerging tool for precise location marketing

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Advanced Analytics: The Key to Better Marketing Decisions

Marketers can leverage sophisticated, scientifically reputable models to uncover deeper customer insights

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Mobile-First for Retailers

How to engage customers in the moment

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Proving Sales Incrementality

How to show that your marketing spend truly delivers incremental sales

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Build a Strong Plan for Testing

Learn how to take the right steps to prioritize the journey

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How to Optimize Attribution Analysis

With the right approach, marketers can discover how to optimize media spend across channels to drive sales

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Stay in Tune With Customers Through Smart Omni-Channel Orchestration

Marketing has evolved from one-to-one communications to an omni-channel approach that influences customers across the buying moment